New brand strategy and identity for Uppsala municipality.

Together with Uppsala, Identity Works has developed a new brand strategy and visual identity. The goal is for all communication to be easy to recognize, regardless of which part of the municipality is the sender. Today, there are about 200 brands, logos, symbols and identities in the organization. The new strategy and identity will focus on a common brand and make the municipality's communication clearer, more transparent and resource efficient. Another important starting point has been to adapt the municipality's logo and visual identity to digital channels with high demands on accessibility and responsiveness. The new identity will be rolled out successively. Read more on Uppsala's website