Six generations in the making.

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Konceptutveckling



Leksands

Background

Thin crisp bread. A Swedish dietry staple. Supplied to housholds by Leksands for generations. Driven by challenger brands a new premium category has begun to emerge. As the ‘traditional’ crisp bread market leader, Leksands rightly needed to establish themselves in this rapidly expanding category.

Challenge

Creation of an entirely new product capable of owning and leading the new 'premium' crisp bread category.

Insight

Faux heritage. More specifically new bakeries trying to replicate the authenticity and heritage of traditional bakeries. As a genuine, family owned bakery harbouring 6 generations of stories, Leksands has no shortage of authentic heritage.

Thinking

Share authentic Leksands stories in a relevant and appealing way for the modern, urban consumer.

Result

Creation of an entirely new product. From flavour concepting bakeshops to final packaging design our, journey took in naming, story creation and structural design. Note. Since launch sales have surpassed expectation growing to over four times those expected