Partners

IW Edition


Yoppie

Ride your cycle

Most people with periods know their menstrual phase pretty well, but not many are aware of the other three phases of the cycle. Period care start-up Yoppie wants to change this by using its blog and social media to spread expert-based knowledge and by adding science-backed supplements and skincare to its subscription box. We helped them go from period care to cycle care with a new concept called Ride your cycle.


“Don’t let your cycle ride you.”