As the world's largest pump manufacturer Grundfos knows the true worth of water. Their dedication to protect and ensure the supply of water has always been the heart and soul of the company. Still, the leadership team believed their brand could do more to share their love of water with the world. Together with the Grundfos team we embarked on an endless brand journey, over hilltops and through canyons, springs and reservoirs.
The new Grundfos brand is built on the idea that nothing is more important than protecting and advancing the flow of water and that in every single drop lies the possibility to change the world. From insight and strategy to visual identity and activation, we support Grundfos global brand roll-out. We are proud and humble to have been given the opportunity to bring to life Grundfos' acute sense of duty and responsibility to people and the planet in ensuring a sustainable water supply.
Below is a snapshot of what we have accomplished together so far. Thank you Grundfos for a brilliant collaboration!
As the world's largest pump manufacturer Grundfos knows the true worth of water. Their dedication to protect and ensure the supply of water has always been the heart and soul of the company. Still, the leadership team believed their brand could do more to share their love of water with the...
The Grundfos Sans Extended form a strong branding tool that visually embody who Grundfos are – bold and confident, yet soft-spoken and humble.
Our design and motion system engages viewers, emphasizing solutions with maximum legibility while sparking curiosity.
Design system translated into physical environment, with layering and semi-transparency creating movement and spatiality.
