Save the date

October 3, 2019 | 13:00 – Late
Identity Works, Kungsgatan 34, Stockholm

Welcome to Human World

Only by humanizing the brand experience will you reach the hearts of those humans you seek the most. We open up our office and welcome you to a full blown inspiration day with brand seminars, workshops and keynote speakers, live music, dinner, bar + DJ.


Programme

An employer brand for humans

Svante Randlert, Business and people advisor


The ability to attract, engage and develop the right employees is absolutely critical if you are to have any hope of achieving good financial results. This presentation will give you analysis and tools, practical advice and the inspiration to become a dream employer.

Svante Randlert is one of most requested speakers in Sweden, the Nordics and in Europe on attracting, engaging and developing the right employees in the right ways and in the right places.

Seminar in Swedish

Simplexity

Helena Westin, Chairperson of Komm! Member of the board of IW


Why Humans, still, will make all the difference in our AI enhanced future. It’s all about communication. Since communication is everything and everything communicates.

A simple talk about the complex stuff like humans, brains, ‘digi-physical’ aspects of both-and, the power of love, the troublesome but necessary diversity, creativity, change, fear, polarisation and hate. And therefore the huge need to take responsibility for the omni present and mind changing communication.

Super simple AND deeply complex.

Seminar in Swedish

The journey from medical to lifestyle brand

Claire Irvine - Senior Global Brand Manager, Arla Foods


Take an established brand that looks different in every single market, every market with different equity from packaging, communications, positioning… add on top firmly established consumer and internal perceptions that this brand is a medical solution… then imagine the task of a simple remit… to relaunch Arla LactoFREE as one brand global and make it mainstream - LactoFREE for all. Put simply this is Brand Management not for the light hearted!

This presentation will take you on the journey of Arla LactoFREE where we dared to change, dared to try and dared to lead. Tools, thought starters and tips will be shared on how the impossible may just be possible!

Seminar in English

Tiger Lou

Live performance


Our own rock star and star designer Rasmus Kellerman aka Tiger Lou is bringing his entire band for a fully loaded, the-roof-is-on-fire plugged-in concert at our office. Don’t miss it, just don't.

Protect your brand from pirates

Annelie Demred, VP Commercial, Europe At Yellow Brand Protection


Counterfeit sales are estimated to account for 5-7% of world trade and occure across basically all product categories and industries. Copies today are often virtually identical to genuine products so consumers are often unable to detect fraud. The sale of counterfeit goods is known to contribute to drug trafficking, money-laundering, and even terrorism, and the people involved are often subject to beyond poor working conditions.

Seminar in Swedish

Humanism at heart for a better future

Helena Donar, Marketing & Innovation Director Kavli


The story of Kavli comes from a single man's dream. Olav Kavli whose heart pounded just as hard for soft cheese as for humanity, and he created something much bigger than just a food company In a sustainable way Kavli is a different kind of company. Charity is not part of our business. That is the very foundation for it. I am going to share our story, my learnings and give you some food for thoughts based on my experience from working at Kavli - a company built on a mission to create a better future by creating really good products.

Seminar in Swedish

Designing a pharmacy brand for a healthier life

Emelie Friis, CMO/marketing director Kronans apotek. Marie Rudolphie, COO/Strategic Director Identity Works


Ten years after the deregulation, the Swedish pharmacy market is highly competitive but not very differentiated. Many brands fight to be the most trustworthy and most consumer oriented alternative. In this setting, how do you create a distinct brand consumers actually like and wants to be loyal to?

Emelie Friis at Kronans Apotek early on recognized the value in investing in branding and design, using the private table offering as a brand-unique asset. In the same way, a new brand identity was developed together with IW and implemented across 328 pharmacies.

Listen to the challenges and thoughts behind the work from Emelie and Marie. It will be a happy-pill!

Seminar in Swedish

Make empathy. Design for somebody.

Lisa Minogue, Design Director at IW


At IW we believe that only by truly understanding those humans we seek the most can we reach their hearts. The keyword to understanding humans is empathy.

In our human toolbox we have gathered a set of tools aimed at helping us build empathy and work more human centered throughout the creative process. Come listen to Lisa as she opens up the box and shares our experience from working with the tools inside.

Seminar in Swedish

Laughter, tears and embracing fears.

Scott claridge, creative development DIRECTOR AT IW


Join Scott as he takes a broader perspective to digest and discuss what it actually means to be an emotional brand, and what it requires to become one.

From being another brand with products and services, to becoming a brand we all love, love, love to choose.

Welcome to the emotional side of branding.
Seminar in English

Live your brand. Build your brand.

Hanna Ander, Customer experience strategist at IW


Your brand is the experience you deliver. To win the hearts and minds of the customers you must live your brand while delivering true value for the always connected customer.

At IW we formulate visions for your experience where we detail how to deliver transactional, inspirational as well as emotional value to reach your brands full potential.

Come listen to Hanna as she discusses challenges and opportunities related to next generation customer journey mapping.

Seminar in Swedish

Destination 2025. Tomorrow ready branding.

Ida-Karin Larsson, Innovation Director at IW


As we are entering a new decade it’s time to gaze into the near future of branding. At IW we believe that all branding begins with understanding humans and the context that the brands exist in.

In the 2020’s Generation Z is entering into adulthood and Millennials are established since long. What will it take to future-proof your brand for 2025? What’s next after purpose-driven branding, curated consumption and omnichannel marketing? And last but not least how will tech continue to affect us as humans and brand builders?

Come listen to Ida-Karin as she talks about the evolution of branding in the 2020’s and how it will affect your brand.

Seminar in Swedish

People, technology and the new face of type.

Noel Pretorius, Senior Creative AT IW


At IW we believe typography is key in branding. Custom typefaces are strong brand carriers and give brands a unique design voice and expression. Noel Pretorius is a designer who has created award winning retail typefaces and custom fonts for worldwide brands. At Human World he will share one of his more experimental projects which pushes the boundaries in type design.

Noel was a recent speaker at the internationally acclaimed Design Indaba conference in Cape Town. He believes the most engaging designs are those where human, art and computers come together.

Seminar in English

Don’t make impact. Fit their life better.

Niklas Dahl, Senior Strategist & Insight Director


Today’s brands act in an increasingly complex world. Brands need to weather the storm of an unpredictable time, with almost schizophrenic consumer behavior and survey fatigue. And as consumer behavior changes, we must change accordingly.

In order to thrive in this new world, we need to think beyond generic, sociodemographic segmentation. We need to focus on brand specific insights that truly have an impact on the success of your business.

At IW, we help you set up insight methods based on your unique brand challenges. Learn how, as our Insight Director Niklas Dahl describes the keys to finding your set of methods - challenging old truths and paving the way for thinking new.

Seminar in Swedish

Navigating the name game

Sandra FORS, senior strategist AT IW


Finding the right name for your product or business can be tricky these days. With millions business seeing the light of day every year its often hard to find that unique easy to fall in love with name with a com-adress.

At IW we believe a great brand name come in different shapes and sizes but there are several aspects you need to consider before deciding which name to go for.

Join Sandra in a seminar where she discusses what makes a great brand name shares IW:s perspective on name creation and facilitates a session where you get the chance to create names using some of our tools for name creation.

Seminar in Swedish

DJ Rex Hansson


Rasmus Enström a.k.a. Rex Hansson is a creative at IW during the day and a dj/producer during the night. That’s why he is often found taking a nap here and there. He will be serving some tunes to accompany the drink you will be holding in your hand.

*Speakers will be added continuously

Contact human world

Love Taylor
Community Manager

love.taylor@identityworks.se