About

Welcome to Identity Works. We are the largest independent brand agency in the Nordics. Together with our team of 80+ brand builders we create, evolve and position some of the world's most iconic brands. In everything we do we place humans at the centre, because all successful brands are created and experienced by humans.

Our people

We try to nurture a culture and working environment where each and everyone feels safe and inspired to keep flourishing — because that makes people happy and happy people will do amazing things.

Our clients

We seek to build long term relationships with the living people behind the logo — because that sets a solid foundation for a trusting and rewarding partnership.

Our process

We believe in organised co-creation and continuous dialogue — because inclusion and structure make way for a smoot process where people take more ownership through involvement and engagement.

Our work

We aim to help people emotionally connect with brands through remarkable ideas, powerful narratives and simple, beautiful design — because a stronger connection brings more passion and loyalty from those people you seek the most.


20 years of experience

Finance Sector Agria Djurförsäkring Bambora Danske Bank Länsförsäkringar Min Pension Skandia Swish Wasa Kredit Food Brands Abba Seafood Almondy Anamma Arla Arvid Nordqvist Atria Cloetta Coop Falksalt Fazer Foodmark ICA Johan & Nyström Kavli Lantmännen Leksands Norvida Orkla Paul & Thom Risenta Santa Maria Semper Unilever Zeta Åbro Health & Pharma ACO Ambea Apoteksgruppen Astra Zeneca Barnängen Kronans Apotek Kry Orkla Health Pharmacia UpJohn Hotel & Restaurants AtSix Deg Hobo Hotel Svecia Indian Garden Nobis Nordic Choice Tak The Strand Media & Entertainment Bambuser Spotify Stockholm Live Svenska Idrottsgalan SVT TV4 Wallmans Organisations Barncancerfonden Cancerfonden FAR Folkpartiet Företagarna Gröna Arbetsgivare Stiftelsen Friends Svenska Jägareförbundet Svenskt Näringsliv WWF Professional service Academic Work Aktriva Claremont Finance Recruitment Fora Holmen Intentia Mockfjärds Montico Plana Semantix Sinch Stora Enso Tempest Security Vinge Yellow Brand Protection Product brands Doggy Duni Electrolux EmmaS Falu Rödfärg Hape Kemetyl LekoLar Lip Nelson Garden Oriflame Primus Rodebjer Spendrups Thule Vain Sthlm Vin & Sprit Volvo Public sector Blodcentralen GeBlod Kammarkollegiet Karolinska Universitetssjukhuset SLL Socialstyrelsen Uppsala Kommun Retail brands Akademibokhandeln Beijer Blomsterlandet Bromma Blocks Hemtex InkClub Jula Linas Mat Mall of Scandinavia Nacka Centrum OKQ8 PocketShop Rodebjer Rusta Sisters Systembolaget Täby Centrum Åhlens Real Estate Arlanda Stad Humlegården Jernhusen KF Fastigheter Klövern Unibail Rodamco Service Brands Carpark Carspect ComHem Housetrip Länsförsäkringars Fastighetsförmedling Paf Rosetta Stone Svensk Fastighetsförmedling Svenska Spel Swebus TeliaSonera Svenska Mässan Waxholmsbolaget Online retail Blocket Nordic Nest Proffsmagasinet Pricerunner Tech Google


Some of our work