Illustrator: Sofia Hydman
Arvid Nordquist is a proud family business that has been brewing Swedish coffee culture since 1884, known for its dedication to quality, taste, and sustainability. As the second-largest player in the Swedish market, the company recognized the need to rejuvenate the brand to maintain long-term relevance and attract new consumers. Arvid Nordquist's ambition is to be the most sustainable, proudest, tastiest, and most obvious choice for coffee!
In this project, our focus was on enhancing the brand's legacy while infusing it with contemporary appeal. A simple, but crucial move was to literally mirror the logo and let Arvid gaze into the future instead of into the past. We updated all assets, including the color palette, typography, and graphics, making the brand resonate strongly with modern consumers. The introduction of a new visual format, “the banner,” significantly boosts in-store visibility and strengthens recognition across the product range. By elevating all brand assets, we have crafted a more inspiring and confident brand that epitomizes quality and taste. Welcome to the new iconic and future-proof Arvid Nordquist.
Arvid Nordquist is a proud family business that has been brewing Swedish coffee culture since 1884, known for its dedication to quality, taste, and sustainability. As the second-largest player in the Swedish market, the company recognized the need to rejuvenate the brand to maintain long-term...
