Falbygdens had become lost in a hierarchical complexity within its product portfolio, leading to weakened brand recognition. Its cheese brands overshadowed the master brand and the design system was fragmented across various categories.
The goal was to transition Falbygdens from an anonymous guarantor to reestablishing Falbygdens as a proud master brand — a distinctive cheese master whose selective expertise consistently delivers the highest possible cheese sensation, no matter the occasion.
Inspired by the classic form of triangular cheese shapes, a distinctive pattern emerged to illustrate the diversity within Falbygdens selections. Each triangle represents a cheese variant that, when combined, forms Falbygdens iconic and identity-defining hexagon.
The hexagon serves as a proud and recognisable element in Falbygdens enhanced logotype.
It also plays a central role in the stylistic structure of the design system, emphasising its refined and superior tone of voice.
The logotype has gained a straightened spine, conveying a stronger sense of savouring finesse and quality. This marks a significant revolution, transforming Falbygdens from a local cheese collector to a bold and classy cheese connoisseur, with character to delight.
Falbygdens had become lost in a hierarchical complexity within its product portfolio, leading to weakened brand recognition. Its cheese brands overshadowed the master brand and the design system was fragmented across various categories.
The goal was to transition Falbygdens from an...
