Service design

Customer experience strategy

UX/UI design

Motion design


Brand storytelling

Brand platform

Visual identity

Guidelines & templates


IW Edition
Adore You


Every journey is an opportunity to cross paths with someone

MTR Express has been named Sweden's best train company four years in a row. With a vision to become Sweden's best travel company we have helped MTRX develop a new name, a new digital experience, brand platform, visual identity and communication concept. The new MTRX brand is built on the insight that every trip is an opportunity to cross paths with someone. That is why we elevate the X as a celebration for every homecoming, every reconciliation and every reunion that MTRX makes possible.