When it comes to butter brands they don’t come any more iconic than Lurpak. 120.000 tons sold in over 90 countries with a revenue in excess of €800m it is one of the world’s biggest global butter brands.
A brand built on 120 years of quality, pride and craftsmanship it would be easy to pigeon hole it in heritage. But Lurpak is no backward-looking bygone. It has always been a true leading light, a brand forged on continuously progressing the quality of its product and its relationship with the world. Which is why over the years Lurpak have enthusiastically reinforced their forward leaning nature through their identity. So when things began to feel a little tired and in need of some progressive perspective Lurpak’s Global Vice President, Christian Fischer, was keen to freshen things up by setting out a simple task: “Find a more contemporary expression of our iconic design assets — make Lurpak feel fresh and forward looking”
The resulting identity strides a delicate balance — keeping the strength and credibility of a 120 year old brand that is built on quality, pride and craftsmanship, but bringing it into today’s design aesthetics.
When it comes to butter brands they don’t come any more iconic than Lurpak. 120.000 tons sold in over 90 countries with a revenue in excess of €800m it is one of the world’s biggest global butter brands.
A brand built on 120 years of quality, pride and craftsmanship it would be easy to...
