Packaging design

Lurpak Butterbox

Open, spread, dollop, close, repeat.

Open sesame. A re-closeable box full of Lurpak® butter, made from 100% fresh milk, that won’t tear or crumple as you keep coming back for more. It keeps your Lurpak® fresh, mess-free and ready to swirl, dollop or spread as you create a world of wonder in your kitchen.

Winner: Product of the Year

The butterbox won the UK Product of the Year award in 2020, nominated as the first innovation to block butter since 1959. No more butterfingers. Simply open, spread, dollop, close, repeat.

Activation by our friends at Wieden + Kennedy