Founded in 1543 by Gustav Vasa the Church of Sweden is an institution of incredible prominence and heritage. With 5,4 million members it is the third largest Christian denomination in the world and by far the largest organization we have collaborated with, and it has been a great honor to lead the church on this grand endeavor.

But bridging half of a millennium of tradition with a new contemporary brand posture is no doodle. Drawing from the classical shape of the church window and inspiration from the beauty of stained glass and liturgical colors we created a design language that embodies hope, community and connection. Warm and clear, the new design unites the churches 1,300 parishes under one shared brand while still leaving room for local expression and contextualization.

This brand transformation, the strategy, expression and all the new tools, marks a historic leap towards a more visible, more connected and more forward-thinking church.