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Studio Taktil
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Cecilia Magnusson


Epical

Hello Trust-maker

The Nordic IT consutlancy Enfo approached us with an intriguing challenge. A demerger to form a new, leading data consulting firm aimed at redefining what data can do. We started the project inside-out by asking their 500 consultants what their daily job is all about, and the answer was hard to misinterpret. Trust. It starts and ends with trust. Human to human. Data-point to data-point. So, we started writing and a brand new brand narrative and strategic platform emerged under the umbrella: “Towards a future we can all trust”.

From here we created a new brand name, Epical, and crafted a new visual identity radiating with ambition, warmth and of course trust. Epical is here and launched, equipped with all the tools necessary to bring their brand to life anyhow and everywhere. A new identity showing the way for trust-makers all over the Nordics to join their quest and build a future we can trust. Thank you Epical for a brilliant collaboration!

The Nordic IT consutlancy Enfo approached us with an intriguing challenge. A demerger to form a new, leading data consulting firm aimed at redefining what data can do. We started the project inside-out by asking their 500 consultants what their daily job is all about, and the answer was hard...


“Working with IW was a thoroughly professional and enjoyable experience. From beginning to end they exceeded our expectations in delivery and, when it came to creation, they left us wowed at every opportunity. I look forward to collaborating with IW on future brand journeys.”


Hanna Lye
EVP Communication, Epical group