Services
Brand platform
Brand architecture
Visual identity
Guidelines & templates
FAR
A flexible and consistent brand identity — built on trust
Logotype
The logotype was developed to give a more balanced impression. Letters were adjusted to correlate with each other whilst the lines were thickened to better work for digital formats.
Colors
The color palette includes three primary colors, nine supporting colors and one ambition – endless combinations.

Typography
Berthold Akzidens Grotesk Medium is our primary typeface. And by allowing for a creative and flexible usage of the typeface, a simple and straight forward font is turned into a recognisable brand element.


Layout System
The visual identity provides endless opportunities to be creative. A stringent usage of the brand elements enables us to create recognition though monotone.


”Identity Works took us on a brand journey. A journey that has involved the entire organisation as well as our board.”
Books and brochures
Our book covers and brochures highlight flexibility by utilising the graphical format, pattern and broad color palette to provide a dynamic appearance without loosing any brand consistency.






