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Studio Aisslinger
HolmquistSign
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Unique Cosmetics Sweden
HOBO
A hotel by Stockholm

Logotype
Hobo’s boldest brand representation – The black primary logo. Secondary logos are used as a graphic element
Colorpalette & Typography
The Hobo typography has a functional san serif that is complemented by two more personal typografis that has taken its inspiration from the characteristics from the marker and the ball-point pen. To strengthen the character of the ball-point pen this is set in dark blue and for the marker we use a clear read color

Illustration
In our illustrations we pick up the ball-point character from the typography. In example we in the illustrated Stockholm map share our personal tips with little scribbled notes.

Pattern
Like the logo, the Hobo pattern also borrows from a beloved Stockholm structure - Sergelfontänen. Names of favourite local spots are also sprinkled throughout the pattern
”We totally fell in love with the Identity Works design team, where we met a true artistic competence paired with a non-pretentious and openminded quality.”




