Brand narrative


Visuell identitet

Audio identity

Communication platform

Guidelines och mallar

Type design

Motion design


Progress through nature and technology

The story of Holmen begins where the power of the forest meets the ingenuity of human engineering. Here, where nature and technology intersect, incredible opportunities to create a sustainable future unfold. The new Holmen brand is built from this simple and captivating narrative, forming the basis for everything. From every key message to the final anchor point in the new typeface.

In close collaboration with the Holmen team we have created a visionary brand with power to inspire a broad audience about Holmen’s circular business ecosystem and the immense potential of renewable products from the forest.

Our design concept builds from the nexus of nature and technology. As the organic DNA of the forest coalesces with the precision of human engineering a dynamic visual identity emerged, full of life and opportunity.