Services

Brand strategy

Visual identity

Packaging design



Göteborgs Kex

The cookie icon re-enters the stage

There are very few things considered more important than the daily ”Fika” to the average swede, so no wonder we cherrish our cookies so highly. We call them classics, favourites, memories and even some, great icons. Guld Marie, we love you!

As the cookie shelf has been a bit dusty and insecure lately, we figured it was time for Göteborgs Kex to re-enter the stage with a brand new suit, more appropriate of a true market leader that is confident of the greatness of each cookie they craft.

There are very few things considered more important than the daily ”Fika” to the average swede, so no wonder we cherrish our cookies so highly. We call them classics, favourites, memories and even some, great icons. Guld Marie, we love you!

As the cookie shelf has been a bit dusty and...

Read moreRead less


These cookies are more than just cookies. They are stories of how they once were baked for the first time and about how they’re being crafted every day. They are stories about those who love them and their magical moments that became even more magical just because of the cookie.

Concert photos © Jan Ehnemark, Svenska Dagbladet.

More work

Google

The new Google Sweden HQ

NJRD

Moments of simplistic functionality