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Partners
Universal Design Studio
KSV Jewellery
Holmquistsign
Scannerlicker Foundry
At Six
Hotel At Six — Luxury with a twist.
Logotype
The fine lines and the odd construction contrast with the heavy and stiff brutalist architecture.
Colors
The choice of colours reflect a synergy between the identity and the interior design.

Typography
A custom typeface was developed to make sure the brand would be present even when a logo was not around.


"The aim with the identity was to give personality to what would become Scandinavia's best luxury hotel, in a way that would feel authentic and at home with the brutalist building."

Interior
The brand is felt throughout the spaces, big and small, even without the logo presence



The X
The X symbol is used across the applications as a red thread without being intrusive.

Gift shop
Collaborations where made with some of the best Swedish crafters in order to achieve an elegant assortment.

”We are incredibly proud and happy about these awards* and see them as a receipt that we have created something that invites our guests to fantastic experiences”
